About Us

101 Toys Sdn Bhd was established on September 27, 2011, originally as U Toys Collection. With over 20 years of experience in the wholesale toy industry, we have become a trusted name in the market. In addition to our extensive range of toys, we have recently expanded our offerings to include general items such as household goods and kitchenware. We proudly hold the Doraemon license and were co-sponsors of the Doraemon: Born Before 100 Years event in Malaysia. Our services also include event marketing, product display, and sourcing, as well as premium gift sourcing for corporate mascots and branded products. At 101 Toys, we are dedicated to providing high-quality products and exceptional service to meet the diverse needs of our clients.